I am the founder of Blue Ocean Publishing Group and helping non-fiction authors write and publish a book.
Publishing a non-fiction book is important for service oriented business owners, especially those that operate in industries where they need to stand out from their competitors.
Having a book on your field or expertise makes you an authority on the subject in the mind of most people, according to research (“Authority” also starts with “Author”).
We have found by actual experience, that our authors (clients) are getting more business, better clients/ patients, higher conversion rates (more say “YES”) and more opportunities like speaking engagements, media appearances and deals.
When you separate yourself from the competition and become the go-to provider, you stop playing in the same level as everyone else. All your competitors are in the same ocean eating each other until the ocean is red from blood, while you are in a Blue Ocean all for yourself.
There are other advantages to writing a book.
Those advantages are gained in two stages – on writing the book, you are forced to formulate your knowledge and reach deeper than you normally do, so that you can add more value to your reader.
You also simplify the data and think of better ways to communicate it when you are writing your book. This is something I have discovered and realized by personal experience since I was an instructor in the army – when you start teaching a subject or educating others on it, you become even better at it.
I found that on occasions, someone can be extremely good at what he does, but it doesn’t mean necessarily that they can explain it well. When then are writing a book, they are “forced” to figure out the best wording and simplify the process.
As a result, they explain it better from there on out and in a lot of cases, they can perform better on their work. I have some clients (dentists) that transformed from being good technicians to trainers on their skill, and they became extraordinary at what they do.
We have system in place, and we have writers, editors, proofreaders and graphic designers. We plan out the book (very important step that is too often done incorrectly) and can do the book from scratch in a matter of 3-4 months.
We can also, with our marketing skills, launch the book and market it to become a best seller. We’ve done it numerous times and have the process taped.