"When you are positioned as an authority in your market, you can get anything you want. And the secret is, that it's a lot simpler than you think..." Barak Granot
Endorsed By a Shark
Unleash Your Brand's Potential with Authority Marketing
- Are you tired of being lost in the crowd of competitors in your industry?
- Do you want to increase your reach, boost conversions, and command higher prices for your products and services?
- Authority branding is the solution you’ve been searching for.
Through authority branding, you will position yourself as the go-to expert in your field, allowing you to establish a strong and recognizable brand that sets you apart from the competition. With a well-established brand authority, you’ll be able to attract and retain more customers, command higher prices for your products and services, and ultimately, take your business to the next level.
But what exactly is authority branding? It’s a strategic marketing approach that focuses on building a strong and trustworthy brand image that resonates with your target audience. From crafting compelling brand messaging to establishing a strong online presence, authority branding is about creating a brand that is synonymous with expertise, innovation, and success in your industry.
And who better to help you achieve that than an award-winning marketing strategist with a proven track record? That’s right, I’m here to help you take your brand to new heights.
On my list of clients you will find names like:
- Kevin Harrington, the original shark from “Shark Tank”
- Success coach, Jim Britt (Tony Robbins’ mentor),
- Celebrity agent, Darren Prince, and his client, Earvin “Magic” Johnson
- Broadway producer Carl Moellenberg – 13 times Tony Awards winner
- Joey Gorga, from “The Real Housewives of New Jersey” reality show
With that experience, you can trust that I have the expertise and experience to help you reach your branding goals.
So, are you ready to take your brand to the next level and stand out in your industry?
Let's start your authority branding journey today!
Barak Granot is being presented as the Top Marketing Strategist of the Year for 2022 at the IAOTP Gala
What People are Saying about Working With Barak:
Imagine you are the authority in your field or in your local area…
What can that do for you and your business?
Research shows that consumers (clients/ patients) would prefer paying more for a provider that is branded better.
Personal branding is something very few can do well, but it is vital for most business owners.
There are different tools we could use in branding you as an authority. And the plan needs to be custom to you and your niche.
After years of working as a business consultant and helping business owners to straighten up and expand their companies, I took the leap of faith and started working on me own business.
That was 2004.
Today, over 15 years later, I cannot go back…
I am an entrepreneur in mind and spirit and I totally relate to like-minded people.
There are a lot of sleepless nights, risks and stress in the path of becoming a business owner and an entrepreneur, but also a lot of freedom and successes if you know what to do.
Lucky for me, more of my endeavors are in fields of helping other entrepreneurs to achieve their goals and to succeed, which is a very fulfilling activity, and one that I have quite an experience on.
I think one of the best thing an entrepreneur should do (whether a consultant, a service provider or a specialist in any field), is write their own book on the subject.
Working with a lot of writers as well as writing my own book, I have a firm
reality on the advantages of writing a non-fiction book. Those advantages are covered under my work as a publisher.
My book, Attract Better Patients, was a great success and on his first month
after being published, it reached the top of the bestsellers lists – #1 in the
United States, #1 in Canada and #1 in the UK. The book is educating dentists on improving their brand and positioning and becoming the go-to dentist in their area.
The book appeared on the categories of Public Relations, Marketing & Sales, Medical Books, Advertising, and Business Management alongside books such as “Influence,” “Rich Dad, Poor Dad,” “The Miracle Morning” and “Pitch Anything.”
I am working now on my second book “Authority” which is due to be launched in 2020.
I am a proud member of the Best Selling Authors Association.
Marketing is my passion.
Until 2008, I worked in the business-consulting field. I helped businesses with every aspect of running their show—from organizing, leadership, and finances to recruiting, selling, and marketing. I did it all.
There was one thing I saw across the board in the hundreds of businesses that invited me in and shared their challenges—they were all struggling with marketing.
Since 2008, my consulting has focused heavily on marketing—especially online marketing, since this is the most common and effective way to market businesses these days.
I’m an avid reader of non-fiction marketing books and, at any given time, I’m reading the work of several, high-ticket masterminds and taking courses from those at the top of their field.
Dental Marketing Expert
I’ve spent over a decade doing marketing for dentists, and I’ve gotten outstanding results for my clients.
I developed a system called “Predictable Patients Technology,” which is turning out to be a great asset to dental practices. The main idea is that, instead of jumping into marketing full speed ahead—and hitting a brick wall more often than not—I help the dentist to develop their positioning so they become the obvious choice. This means potential patients WANT to go to them.
When potential patients are checking them out (based on a referral, for example), they become convinced this is the dentist they want to treat them. When those same people check out the dentist’s competitors—they have second thoughts.
Creating effective SEO gets that dentist’s name to appear at the top of the search-results page, and the phone starts ringing…
I have clients whose practices grew by over a million dollars per year. One client doubled his practice revenues, and another was able to bring associates in-house, so he now does only what he loves to do—implants. Contact me for more data on how we achieved these results.
I’m the founder of Blue Ocean Publishing Group, which is focused on helping non-fiction authors write and publish their books.
Publishing a non-fiction book is important for service-oriented business owners, especially those that operate in industries where they need to stand out from their competitors.
According to research, publishing a book on your field or expertise makes you an authority on the subject in the mind of most people (“authority” shares the same root as “author”).
Following my book’s success and after getting positive media coverage about my work on dental marketing, I was invited to speak at dental association meetings and dental conferences—one of which was attended by 1,500 dentists from around the world.
I lecture on marketing, PR, and authority and discuss topics such as social media, SEO, and positioning.
Since most marketers aren’t versed in public relations, I bring a fresh perspective and approach that’s rare among other speakers on these subjects.
My speaking engagements aren’t limited to dentists. These principles are applicable to all types of businesses.
In this photo, you can see me sharing the stage with Mr. Kevin Harrington (“Shark Tank”) and Mr. Tom Ziglar (son of Zig Ziglar).